Protect what means
most to you
Choose different options as you go through life and your priorities change
Cash lump sum to your family or to someone else you've nominated
Cash lump sum if you are diagnosed with one of the 166 covered conditions
A healthy living rewards programme with access to discounts and helps you get healthier
Life & Serious Illness Cover is provided by Vitality Life. Visit our legal page for further details.
Vitality is a healthy living rewards programme that gives you access to partners and discounts that help you get healthier.
It works in three easy stepsFind out more
We help you to understand how healthy you are
Getting healthier starts with understanding how healthy you already are. You can do this by registering on the Member Zone and completing your online health review.
We make it cheaper and easier for you to get healthy
Once you understand how healthy you are, you can start using our Vitality partner discounts to help you with things like stopping smoking, losing weight, and getting fitter.
We give you incentives that keep you motivated
Depending on your plan, you could get rewards like discounts on days out, spa breaks, holidays and travel, cash back on shopping in selected pharmacies, and even a free cinema ticket each week.