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How to Save Money at the Supermarket

There are loads of tips and tricks, but have you ever put them into practice?

How to Save Money at the Supermarket

Posted on 28/09/2015

Tom Sunderland

Filed under Money

On a weekly basis, many of us head to the aisles without a plan

Sticking to a list, eating before you shop (It really does help) and avoiding end of aisle deals, there are hundreds of tips and tricks out there but have you ever put them into practice?

On a weekly basis, many of us head to the aisles without a planned strategy and are then outraged by our failure to leave the checkout within our ideal budget.

5 Top Tips to Save You Money at the Supermarket

  1. Plan your meals for the week ahead & make a list before you go to the supermarket – Try your hardest to not buy anything that isn’t on your list
  2. Avoid end of aisle deals – These are premium spaces within a supermarket and brands pay allot more to be there, in hope that consumers will impulse buy a product they had no intention of buying
  3. Look past eye level – Age old tactic used by supermarkets. Customers tend to pick up the first thing they see – In general, better value products can be found below eye level.
  4. Brush up on your maths – Or If your maths is a little rusty, don’t be afraid to use a calculator. It’s important to check if an item is more cost effective to buy in bulk rather than individual – compare each product as if you were buying 100 grams.
  5. Eat before you shop – Don’t go shopping when you’re hungry as you’re more likely to pick up food items you don’t really need, or rush to get the job done.

Learn more on how you could cut your food bill by a third with the BBC's "Eat well for Less?" http://goo.gl/npqWEQ or take a look at Professor Bernhard von Stengel summary on how supermarkets use tricks into fooling customers http://goo.gl/6iHu3r .

What type of shopper are you? http://goo.gl/n7TS9q | Take the test and let us know your results, so next time you head out to the supermarket you’re armed with all the information you need to help you save!